ON A MISSION TO EMPOWER BEAUTY WITH INTEGRITY AND INNOVATION

MISSION

Our mission is to empower beauty with integrity and innovation. Our products go beyond tools they represent transformation, blending innovative technology with beautiful design. arachne is dedicated to setting new standards in the beauty world, believing that real beauty empowers and uplifts.

We create products that transcend haircare revolutionizing beauty with TOOLS TO TRANSFORM™. By blending innovation quality and transformative tools, we aim to leave a lasting impact on the industry.

Our solutions are simple yet effective, with sustainability at the core of everything we do. Each product reflects our commitment to excellence, helping individuals celebrate their unique value Quality isnt just a feature - its our foundation.

As a female founded company, arachne understands beauty as a personal journey. We champion self defined beauty standards, offering tools and a growing community that supports individuality. Our goal is to reshape the industry with integrity and respect for everyones distinct beauty.

Our vision is to challenge traditional beauty narratives, weaving a legacy of resilience and transformation. At arachne, were not just offering products - were building a community where everyone can redefine beauty on their terms and embrace their evolution.

OUR STORY

Our story begins in Sicily, where my great-grandparents immigrated to New York City in search of the American Dream. Josephine, a hairstylist, opened a salon while Julian, an inventor, built tools to support her work. At 21, their son and my grandfather Leandro P. Rizzuto took a $100 investment and began building what became Conair Corporation, growing our family business into a global force and reshaping the haircare industry.
 
After he passed in 2017, I chose to carry his legacy forward. At Conair, I was named on over three dozen patents and led the new products team. I learned to drive innovation by listening to the consumer and gained a sharp view of the retail landscape. That clarity revealed white space in the market, rooted in innovation, sustainability, and quality.
 
I founded arachne in May 2023 with a clear mission to transform beauty and honor where we come from. arachne is a story of defiance, resilience, and reinvention. It is about being agile and adaptive, adjusting in the chaos and evolving in the calm. Thread by thread, we weave our destiny.
 
Our heritage is our strength, our experience is our foundation, and our expertise is our guide. We are here to help every individual define beauty on their own terms.

AUTHENTICITY

we communicate with clarity and transparency avoiding corporate jargon with direct honest messaging

PASSIONATE

we act with passion emphasizing the importance of doing things right embracing mistakes continuously improving

CUSTOMER-CENTRIC

we prioritize our customers needs and appreciate the meaning behind a purchase and recognize the trust placed in us

INNOVATIVE

we embrace innovation disruption and curiosity were not afraid of taking calculated risks challenging the status quo

CREATIVITY

we deeply value beautifully designed products and prioritize sustainability without compromising aesthetics

PURPOSE-DRIVEN

we align with a purpose and values beyond profit rebels with a cause who stand firmly behind our work