
HIGHLIGHTS
RE-UP, RESTOCK, REPLENISH
Keep your routine stocked with our zero-hassle refill system. Every set comes in a reusable, resealable pouch that helps cut down on single-use waste. When you need more, scan the QR code inside to reorder your StretchDEFY™ styles and have them sent straight to your door.
HAIRTONES™
An icy white-blonde with cool undertones for bright, platinum coverage. Icy Platinum HairTones™ are engineered to blend seamlessly into ultra-light, lifted, and platinum shades. The fabric disappears into the hair without harsh contrast or reflection, giving you a subtle, low-visibility hold for buns, ponies, and sculpted styles.
EVERYDAY ESSENTIALS
From morning errands to long workdays, StretchDEFY™ Hairties keep your style comfortable and secure. The soft-touch feel and mixed fabrics make them ideal for messy buns, half-ups, or polished ponytails without causing strain or breakage.
ALL HAIR TYPES
From delicate strands to fuller textures, StretchDEFY™ Hairties deliver grip without tension. With small and medium super-soft hosiery ties for gentle styling and hyper-hold elastics for added control, they support ponytails, buns, and everyday looks that stay put without pulling.
PROFESSIONAL USE
Loved by stylists for steady, slip-free hold, StretchDEFY™ Hairties bring soft, damage-free support to professional styling. With two stretch levels and multiple sizes, they’re ideal for sectioning, shaping, and completing polished styles. Built to stay put through back-to-back appointments.
SUSTAINABLE BEAUTY
Crafted with 73% recycled PET, StretchDEFY™ Hairties give you a lower-impact alternative for daily styling. The reusable, resealable pouch helps reduce single-use waste while keeping your accessories neatly stored. Built for longevity, it’s a small but meaningful step toward a more sustainable routine.
our tips
Clean bristles regularly to maintain performance.
Learn more about How To Clean Your Hairbrush here.